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Fresh perspectives on traditional marketing, for a traditional sector, done unconventionally!

Public Relations

Law practices have a chance to be read alongside mainstream national business news, when they comment on such news and display their rich thought and experience in the subject matter of the news. Authoritative thought leadership breaks through the clutter of rushed opinions saturating social media, and garners a high level of trust in onlookers. It is a tedious and largely inaccessible target to be accepted by elite business editors as a voice to be followed as technical opinion on burning business events.

WHERE WE PUBLISH: Our reach across mainline business newspapers makes this aspiration achievable for law practices. The Economic Times, Business Standard, Mint, Money Control, NDTV Profit, Financial Express, Indian Express, Exchange4Media, CNBC, BQ Prime, The Hindu, Hindu Businessline, Hindustan Times, Times of India, Outlook, Asian Age, Deccan Herald, The Print and more reach out to us with comment queries.

FREQUENCY OF APPEARANCE: Our pipeline of multiple queries daily across practice areas ranging from commercial disputes to M&A, insolvency, corporate compliances, tax, education, aviation, energy, white collar crime, policy, among others, keeps our clients spoilt for choice. They can pick and choose from what they know best and the areas in which their practice shines through. Our pipeline enables law practices to opt for a curated plan of as many or as little appearances, as resonate with where they are in their unique lifecycle of building a specific kind of perception.

MYTHS AND FACT: The appearances that law practices make through our networks are very different from the purchased media spots which are marked as such through a disclaimer at the bottom of the piece or a labelling pinned to the top of the piece, that indicates that the space was bought. We are extremely conscious of Bar Council of India rules which prevent lawyers from advertising, and would never advise purchasing space in mainstream papers as that is, indirectly, akin to advertising. Our role, at Lawfinity Solutions, in turn is limited to build relationships of facilitation which connect journalists (who are only paid a salary by the paper employing them), with credible commenters for their stories.

HOW TO TAKE ADVANTAGE: Law practice partners can have a few detailed interactions with our team which gets to know their practice scope in detail. Our team, which consists entirely of lawyers, then keeps our media relationships informed of relevant topical issues in the partners’ practice areas, on the one hand, and receives the media’s queries to then match them to relevant partners and coordinate comment submissions within the media’s deadline. We are also able to assist with initial drafts of comments.

You circulate the appearances over multiple channels and take advantage of ‘Image SEO’ boosts through publishing media appearances on your website.

AUTHORSHIP AND TV: Our track record in gaining authorship spots is defined by regularity and diversity, both in terms of practice areas as well as publications picking the authored pieces. Further, we have connected our clients often to TV commenting opportunities in mainstream channels, as well as high ranked podcasts and YouTube shows.

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John Doe