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law practice story

Our story

Since we started, we have evolved to cater to the omnipresent need of a marketing system for legal, that measures its effectiveness in terms of key business development metrics. However, we have remained true to our core as specialist content creators and storytellers that leave no gaps in showing your most authentic essence. Further, as specialists at the intersection of the legal sector and journalism, we drive Op-Ed strategy and write to publish on public policy themes to manage corporate litigation communication.

Prachi Shrivastava


Prachi started Lawfinity with the idea of going deeper than surface level, in showcasing personalities in the legal sector. Her journalism background with Legally India and Mint, as a qualified lawyer, powers her quest for stories on the business of law and public policy. She is building deeper analytical systems to milk those stories for the highest practice growth metrics. Her 5-year-young firm is a close-knit team of young, energetic, creative lawyers who wish to make a mark in legal sector marketing while being of warm service to clients across large and boutique corporate law firms, individual partners, chamber practices, senior advocates and corporate counsel alike. 

We win when you win


Recognised in the Forbes Legal Powerlist 2023, this was the year we served our largest number of veteran law firms, milestone client successes included 2 young lawyers with no law firm background or family litigation background going independent and winning their first corporate clients;

Purely personal successes included the highest run rate of client Op-Eds published in national newspaper (7)


January, clocked experience of growing 13 law practices through PR, marketing and BD.

Lawfinity Launchpad launched.


April, one of our clients makes senior partner at his firm. May, one client moves into bigger office space in Mumbai. This is to house their team that is now 3x in under 12 months of working with us.

February, one client makes it as the only law firm recognised by a tier 1 business media. The client is less than 2 years into practice as firm.


By December, had worked on our first six marketing execution retainers


By October, 15 columns published across the Indian Express, Mint., Times of India and Outlook. These were shadow-authored for litigation practices including two senior advocates.

November, started advising on the first transaction law practice 360 degree marketing mandate.


Lawfinity Solutions established in April

Lawfinity Launchpad (LL) is an initiative to handhold fledgling law practices established by <10 PQE lawyers.

Join the Lawfinity Launchpad