Our story

Since we started, we have evolved to cater to the omnipresent need of a marketing system for legal, that measures its effectiveness in terms of key business development metrics. However, we have remained true to our core as specialist content creators and storytellers that leave no gaps in showing your most authentic essence.

Prachi Shrivastava, Founder

Prachi started Lawfinity with the idea of going deeper than surface level, in showcasing personalities in the legal sector. Her journalism background with Legally India and Mint, as a qualified lawyer, powers her quest for stories on the business of law. She is building deeper analytical systems to milk those stories for the highest practice growth metrics. Her 4-year-young firm is now a family of 5 team members and over 13 law practice clients across segments, ages and practice areas.

Priyanka Rastogi, Associate

Priyanka is our chief wrangler, BD Ninja, digital dynamo and principle people partner. The associate in the core building team of Lawfinity Solutions, her professional personality is as versatile as her dual qualifications in management and law and she masterfully handles our data and analytics services, our client coordination, our social media campaigns and client PR. Outside work she enjoys building a nascent product business and developing her people relationships. She brings back the same effusion to our office and our client relationships.

We win when you win

2019

Lawfinity Solutions established in April

2020

By October, 15 columns published across the Indian Express, Mint., Times of India and Outlook. These were shadow-authored for litigation practices including two senior advocates.

November, started advising on the first transaction law practice 360 degree marketing mandate.

2021

By December, had worked on our first six marketing execution retainers

2022

April, one of our clients makes senior partner at his firm. May, one client moves into bigger office space in Mumbai. This is to house their team that is now 3x in under 12 months of working with us.

February, one client makes it as the only law firm recognised by a tier 1 business media. The client is less than 2 years into practice as firm.

2023

January, clocked experience of growing 13 law practices through PR, marketing and BD.

Lawfinity Launchpad launched.

Lawfinity Launchpad (LL) is an initiative to handhold fledgling law practices established by <10 PQE lawyers.

Join the Lawfinity Launchpad

"You are like a second brain for me - this report is BOMB! The lethal combination, breaking the work into BeSci phases and not content phases… I am seeing things turned around on their heads and yet stay the same. So appreciated!"