Lazy PR - Lawfinity Solutions

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Fresh perspectives on traditional marketing, for a traditional sector, done unconventionally!

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TOFU

Placement, through Bytes and Authored Articles, in mainstream business news covered editorially (without sponsorships) in India’s widest circulation national business news dailies

– Guidance on how to pick the best angles and timelines
– Guidance on how to tone your bytes and articles for most impact
– Social media and website re-publishing formats for PR appearances

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MOFU

Assistance in selection, budgeting , tracking, crafting, filing and follow up communications [client side as well as listing side], for all applicable award submissions

Author pieces across industry publications and top legal directories
Guidance on how to allocate budget for these long form, niche spaces
Crafting the piece – angling and structuring
Setting up post publication automations for widest reach of the published piece
Social media and website re-publishing formats for listings and industry pieces

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BOFU

Assistance in identifying target groups to directly showcase your recent authoritative PR appearances on big brand platforms

Assistance in planning and quick execution of timely email and webinar activity to showcase the high value PR appearance while engaging with your target gro

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* TOFU = Top of Funnel. The things you create for a potential client who is not even aware of your existence

* MOFU = Middle of Funnel. The stuff you create for a potential client who has managed to start slipping toward engaging you

* BOFU = Bottom of Funnel. The steps you take to land the mandate.

* Lazy = A smart, highly intentional lawyer who knows better than to sweat things that do not need sweating.