Practice Growth for Founder-Led Independent Lawyers

Strategic clarity for lawyers who no longer want to play small.

You’re not a generalist. But you’re being seen like one.

You’ve built credibility through lived experience, whether it’s founding your own boutique, pivoting from big-law to independence, or going deeper in a niche like arbitration, IP, or fintech regulation. But the clients you’re meant for can’t see the difference between you and the lawyer-next-door.

You don’t just want “more work.” You want better work – strategic, high-trust mandates where your insight shapes outcomes, not just documentation.

The Pattern
We See

Across 40+ founder-led practices we’ve worked with, the same disconnect shows up:

Understated specialisation

You’re seen as “versatile,” not distinct.

Misaligned platforms

Your social, website, and pitch decks don’t reinforce your category.

Client base mismatch

You keep attracting clients who want urgency, not strategy.

In-house confusion

Even your own team isn’t clear on how to describe what you do.

Who This Is For

Examples include

How We Help

We work at the layer before visibility – positioning. For founder-led practices, we offer:

Signal Audit

Where are you now and how are you being misread?

Category Definition

What niche should you dominate, and what does it take to own it?

Pitch + Platform Ecosystem

From decks to website to founder bios, we align your story.

Post-Engagement Stacks

Even your own team isn’t clear on how to describe what you do.

Our work with founder-led practices usually runs as a Positioning Sprint (2–4 weeks) followed by optional execution (content, decks, design, media).

What You’ll Walk Away With