Lazy SEO - Lawfinity Solutions

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Fresh perspectives on traditional marketing, for a traditional sector, done unconventionally!

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Fresh perspectives on traditional marketing, for a traditional sector, done unconventionally!

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Fresh perspectives on traditional marketing, for a traditional sector, done unconventionally!

Lazy SEO

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TOFU

Website technical SEO
Broad and Informational keyword planning
Creation of educational content (All formats)
Optimised Meta and structured data
Creation of shareable resources

Related Blogs

Related Video

MOFU

Comparison keyword and solution keyword planning
Crafting of case studies and success stories
Crafting lead magnets and gated content
Crafting personalised landing pages

Related Blogs

Related Video

BOFU

High intent, transactional keyword planning
Technical optimisation with Consultation CTAs and Booking Tools
Crating client onboarding manuals and retention content
Reputation management

Related Blogs

Related Video

TOFU

Website technical SEO
Broad and Informational keyword planning
Creation of educational content (All formats)
Optimised Meta and structured data
Creation of shareable resources

Related Blogs

Related Video

MOFU

Comparison keyword and solution keyword planning
Crafting of case studies and success stories
Crafting lead magnets and gated content
Crafting personalised landing pages

Related Blogs

Related Video

BOFU

High intent, transactional keyword planning
Technical optimisation with Consultation CTAs and Booking Tools
Crating client onboarding manuals and retention content
Reputation management

Related Blogs

Related Video

* TOFU = Top of Funnel. The things you create for a potential client who is not even aware of your existence

* MOFU = Middle of Funnel. The stuff you create for a potential client who has managed to start slipping toward engaging you

* BOFU = Bottom of Funnel. The steps you take to land the mandate.

* Lazy = A smart, highly intentional lawyer who knows better than to sweat things that do not need sweating.