Soundless-scream dreams: Lawyers should use their natural erudition to a necessary end
This piece was first published in Business Connect. The CEO-equivalent of a public sector (PSU) energy company made a distress call to me recently. “Can you refer me any ‘agencies’ to engage for environmental statutory compliances and issues related to [that PSU’s main] business on retainership basis?” The company is Indian and more than a […]
Soft PR isn’t the answer to all your client growth prayers, PR+BD is!
In the realm of legal marketing in India, Months of paying for expensive visibility over the highest circulating business publications, sponsoring sophisticated GC dinners at the country’s most exclusive trade bodies, buying profile space for an arm and a leg in some legal publications, and hiring a social media manager to float all of […]
Revolutionize Legal Marketing: Video Strategies for Lawyers in India | Lawfinity’s Innovative Approach Unveiled – Part II
In Part I yesterday, we discussed how you haven’t really given yourself a chance if you think your practice can’t evoke client action through your legal marketing emails. You just haven’t used the power of videos, yet. Law practice marketing in India has evolved beyond traditional methods, if you thought nobody reads newsletters because you […]
Revolutionize Legal Marketing: Video Strategies for Lawyers in India | Lawfinity’s Innovative Approach Unveiled – Part I
If you thought nobody reads newsletters because you don’t, think again. The same audience is spending hours at end scrolling through videos on Instagram, YouTube and other social media platforms. In fact on YouTube, it is seeking out videos by consciously inputting search phrases. Legal marketing in India is no longer confined to traditional methods, […]
