SEO Isn’t Dead. But It’s No Longer the Smartest First Move for Lawyers

You may have noticed the headlines getting louder: “SEO is dead.” Or, you may have not noticed, and are now asking: “What SEO?”  Search Engine Optimization (SEO) is the process of improving your website’s visibility on search engines like Google. The goal is to rank higher in Search Engine Results Pages (SERPs) when someone searches […]

Your Blog Won’t Save You: The SEO Collapse Lawyers Must See Coming

This piece was first published on Bar and Bench The Playbook is broken. For the last 10 years law firm visibility advice has sounded like a broken record: Publish regular blogs and whitepaper PDFs, send newsletters, churn out monthly or quarterly webinars and podcasts – all this full of explainers, case studies and judgment reviews, […]

Why Vakil Vetted is the Strongest TOFU Strategy for Small Business Lawyers in India

The Real Problem: Why Small Business Lawyers Struggle to Get Clients (Without Breaking BCI Rules) If you’re a lawyer specializing in small business legal services, you already face major challenges: Business owners don’t proactively seek legal help—until they’re already in trouble. Referrals are unreliable—you can’t predict or scale your practice with word-of-mouth alone. Cold outreach […]

Why Indian Law Practices Must Speak at Startup & Investor Events – And How to Do It for High ROI

The Hidden Goldmine of Speaking Engagements for Lawyers For Indian law practices that serve startups and small businesses, speaking at startup and investor events is a crucial top-of-funnel strategy to get the needle moving. These events bring together decision-makers—founders, investors, and business leaders—all of whom need legal services. Yet, many law firms overlook this opportunity, […]

Supercharge Your Law Firm’s SEO with an Unstoppable Email List: A 2025 Blueprint

Why Email and SEO Make a Perfect Team Imagine you’re a potential client, overwhelmed by the complexities of law—maybe facing a crucial commercial dispute or trying to protect a new startup’s intellectual property. You’re scrolling through Google’s search results, desperate to find that one law firm you can truly trust. In a sea of legal […]