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law practice story

Our story

At our core, we started with a simple mission – to make law practices visible. Recognising that lawyers needed more than just superficial marketing, we saw a deeper gap in the ecosystem: strategic legal advisors had the expertise, but they struggled to connect with the right business clients. That’s when we pivoted, transforming from just another marketing agency to a partner in the growth of law practices, offering highly targeted initiatives that focussed on the genuine needs of small businesses and start ups. 

Over time we honed our craft, shaping bespoke outreach strategies that weren’t just about leads but building lasting relationships between legal experts and businesses in need of strategic counsel. Today, we are more than just marketers – we provide lawyers with the tools to craft deeper connections with the entrepreneurs who truly value their expertise. 

With a relentless focus on quality, we empower law firms to establish themselves as trusted advisors to the backbone of India’s economy: small businesses and MSMEs. Data-driven decisions, personalised campaigns and heart-centred connections are at the heart of our philosophy, as we help lawyers grow, not just in numbers but in authority and trust. 

Together with our clients, we redefine success through campaigns that speak louder, solutions that work, and achievements that last. Ultimately we exist to ensure lawyers don’t just serve businesses, they partner with them to thrive. 

Prachi Shrivastava, Founder

Lawyer | Journalist | Marketer | Impact Entrepreneur

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