No. We’re a positioning and brand architecture studio. We don’t chase clicks – we craft signals. Our focus isn’t lead-gen, it’s clarity: Who are you? Who is your practice for? And why should that client trust you?

We work with serious practitioners – those who want to move upstream, command strategic clients, and build a legacy practice. Typically, these are founder-led law firms, senior boutique practitioners, or domain specialists ready to sharpen their category and client alignment.

No. We decline more lawyers than we accept. If your positioning is unclear or your promises misaligned, we’ll tell you upfront. We only work with those we believe we can genuinely elevate.

Freelancers deliver deliverables. We deliver alignment. That means identifying category mismatches, broken narratives, and mis-signals across your visibility assets – and fixing them at the root. Not just rewriting, but re-architecting.

You can—and many try. But even the best firms have blind spots when they’re looking from the inside. We’re not here to override your instinct. We’re here to bring structure and sharper signal to it. You stay in the driver’s seat – we just refine the coordinates.

We help you get the right ones. Our work is upstream of client acquisition. By clarifying your voice, signals, and strategic niche, we make sure the clients who already need what you offer can recognise it faster – and trust it more.

Sometimes. But only after you’ve gone through our AUDIT → DEFINE → BLUEPRINT process. We don’t execute on unaligned ideas. Once we know your positioning is tight, we offer content, media, and asset production selectively through our curated creative ecosystem.

Our pricing reflects the depth of the work. The starting threshold for positioning sprints is ₹75,000, with more intensive advisory mandates going upward based on scope. We do not offer pay-per-post or per-word plans.

Often, yes. We only take on a limited number of lawyers per quarter to ensure attention and depth. If you’re aligned with our philosophy, we recommend starting with an application to see if you’re a fit.