Practice Growth for Large Firm Partners

You’re not leaving the firm. You’re just ready to be recognised beyond it.

You’ve earned your seat at the table. You lead mandates, mentor juniors, and close institutional clients. But when it comes to external recognition, your individual recall still rides on firm name, not personal brand.
You’re not trying to go solo but you do want to own a category. To be the first call for a specific kind of deal, conflict, or market move.
And you know you can’t rely on firm PR to make that happen.

The Pattern
We See

Across 60+ conversations with high-performing partners at large firms, these frictions stand out:

Firm-first messaging

Everything signals team and history. Nothing signals you.

Pitch deck fatigue

You’re constantly asked for “a few lines on yourself,” but there’s no refined narrative.

Practice recall blur

You get referrals because of reputation but not because your unique value proposition is distinctly understood.

LinkedIn discomfort

You want to be visible, but not loud. And you don’t want to start posting like a consultant.

Who This Is For

Examples include

How We Help

We act as your external narrative architect, without compromising internal politics or confidentiality.

Signal Blueprint

Define what you want to be known for, and who needs to know it.

Credibility Compression

Turn your mandates, patterns, and legal insight into founder/GC-facing language.

Profile & Platform Layering

No generic ‘content calendars’. LinkedIn, decks, bios, speaking topics all aligned to your category.

Visibility Infrastructure

Choose between quiet credibility (PDFs, whitepapers, invite-only roundtables) or public authority (panels, ghostwritten insights, legal features).

This typically runs as a 1-on-1 Partner Visibility Sprint (3–5 weeks) with discreet, founder-led execution.

What You’ll Walk Away With