You’re not leaving the firm. You’re just ready to be recognised beyond it.
You’ve earned your seat at the table. You lead mandates, mentor juniors, and close institutional clients. But when it comes to external recognition, your individual recall still rides on firm name, not personal brand.
You’re not trying to go solo but you do want to own a category. To be the first call for a specific kind of deal, conflict, or market move.
And you know you can’t rely on firm PR to make that happen.
The Pattern We See
Across 60+ conversations with high-performing partners at large firms, these frictions stand out:
Firm-first messaging
Everything signals team and history. Nothing signals you.
Pitch deck fatigue
You’re constantly asked for “a few lines on yourself,” but there’s no refined narrative.
Practice recall blur
You get referrals because of reputation but not because your unique value proposition is distinctly understood.
LinkedIn discomfort
You want to be visible, but not loud. And you don’t want to start posting like a consultant.
Who This Is For
Equity or salaried partners in large firms who want to build category-level recall.
Senior counsel ready to take control of their external narrative ahead of a possible pivot.
Specialists in fields like arbitration, TMT, infra, ESG, fintech, pharma, competition, or policy.
Examples include
A partner leading high-value IBC and shareholder disputes, now ready to build visibility with promoters, not just GCs.
A transactions partner with deep venture capital deal exposure on the buy and sell side, seeking recall in private equity circles
A compliance/regulatory expert leading mandates at the India arm of a global firm, but invisible in public discourse.
How We Help
We act as your external narrative architect, without compromising internal politics or confidentiality.
Signal Blueprint
Define what you want to be known for, and who needs to know it.
Credibility Compression
Turn your mandates, patterns, and legal insight into founder/GC-facing language.
Profile & Platform Layering
No generic ‘content calendars’. LinkedIn, decks, bios, speaking topics all aligned to your category.
Visibility Infrastructure
Choose between quiet credibility (PDFs, whitepapers, invite-only roundtables) or public authority (panels, ghostwritten insights, legal features).
This typically runs as a 1-on-1 Partner Visibility Sprint (3–5 weeks) with discreet, founder-led execution.
What You’ll Walk Away With
A clear, specific articulation of your legal category that goes in specificity beyond just your practice area.
Foundational assets (bio, pitch language, post templates) you can reuse across contexts.
A trust-aligned visibility strategy that reflects your seniority, not influencer culture.
Optional visibility channels that elevate your next decade. inside the firm or beyond it.