Between The Market And The Firm

The New Legal Marketer Is a Practitioner Who Never Went to Court

Hear me talk about it here Most legal work is treated as reactive. Legal advice is ordinarily seen as something a client comes looking for once they already know they have a problem. But the most effective law practice management leaders don’t wait for that moment. They work to reach the right company, or the […]

The Reservation Every Law Firm Innovation Committee Has to LegalTech Pitches

Watch in 1 minute video here When a legaltech vendor tells an innovation committee that their AI does in 30 seconds what a first-year associate takes 20 hours to complete, the pitch is usually delivered as good news. The room’s actual response consists of polite nods, a long pilot phase and a deal that eventually […]

The List Does Not Regenerate: Running the Discipline of Outbound

Here me talk about it here Most law firm marketing runs on a large audience. A weak article is read by fewer people and the readership is unchanged next month. A directory entry that underperforms costs a cycle. The audience is big enough and anonymous enough that mistakes wash out, which is why testing is […]

Out Now in ITN: “Chabahar’s Exit Structure and the Unexamined BIT Question”

The new issue of Investment Treaty News is out, and my piece in it looks at Chabahar. I track regulatory change and commercial exposure across India’s cross-border corridors. That is a market and practice positioning vantage point rather than a doctrinal one, and it is why the part of Chabahar I was attracted to was […]

What a Client Is Doing While Reading Your Note

Here me talk about it here A general counsel opens a client alert on a regulatory change. It is well written, correctly reasoned, and produced by a practice that knows the subject. What are they actually doing while reading it? They are not learning the law. They have a team, they can read the instrument […]

The Limb That Is Not a Percentage: PN3 series

Watch in 1 minute video here Second in a series on India’s amended Press Note 3 and the continuous condition it created. The relaxation announced in March 2026 has been discussed almost entirely as a ten per cent threshold It is not one test but two, and the second is the one that will cause […]

Reading Regulations: The Business of Law and The Practice of Law

Hear me talk about this here Two people can competently read the same regulatory development and reach conclusions of quite different commercial value. Measuring the readings on analytical ability misses the point. The readings are different because they start from a difference in expertise.  We examine the difference in this piece so that our readers, […]

The Mid-Market Sanctions Vacuum

Watch in 1 minute video here Three things happened in the same week. ONGC Videsh received OFAC clearance to resume Venezuelan operations and recover trapped dividends. Indian exporters declined the government’s rupee settlement mechanism for trade with Russia, citing secondary sanctions exposure. And the Belgian Prime Minister arrived in Delhi with the Antwerp-Surat diamond corridor […]

Law Firm Content Programmes and What Doesn’t Get Published

Hear me talk about it here Most regulatory developments do not yield anything worth writing. That is not a complaint about the quality of regulation. It is a property of the relationship between what regulators do and what law firms can be instructed on, and it is the reason firm publication programmes so often produce […]

Ten Per Cent, and Then What: The Operational Trap in India’s New FDI Rules

Watch in 1 minute video here When India’s Union Cabinet amended Press Note 3 in March 2026, the headlines recorded a policy easing. Foreign investments carrying non-controlling land-border beneficial ownership of up to 10 per cent can now enter through the automatic route, and a 60-day timeline has been introduced for processing proposals that still […]