Beyond legal compliance
This article was first published in the Financial Express. India has 119 unicorns. At least eight have faced organised worker campaigns in the last 18 months. Their legal teams likely saw none of them coming. The recent Newslaundry investigation into Urban Company’s treatment of beauty partners has exposed a fundamental challenge facing platform businesses: the […]
Beyond Structure: Why Law Firm Visibility Needs a Seat at the Table
This piece was first published in Bar and Bench. A 10-year-old legal practice that advises venture-backed tech startups recently told us something that stopped us cold: “We kept assuming that our work would speak for itself. Until one of our own retained clients raised a funding round and introduced a new counsel, when we had structured […]
When the Lawyer Becomes the Villain on LinkedIn: A Framework to Avoid Self-Sabotage
Every week on legal LinkedIn, we witness the same tragedy: a competent, well-meaning lawyer publicly processes their client trauma in real time. The post gets likes. The comments offer solidarity. But something else happens too: trust erodes, referrals dry up, and the lawyer unknowingly signals that they might be the kind of professional who throws […]
The Indian Legal Visibility Heat Map: Why Prompts, Juniors & DIY Content Fail Most Law Firms
Not ranking? Not growing? Not seen as the lawyer you truly are? You’re not alone. At Lawfinity, we mapped 50+ Indian law firms and solo lawyers across practice areas and growth ambitions. What emerged was not a skills gap but a visibility heat map full of predictable signal failures. HEAT ZONE 1: Copy-Paste Prompt Theatre […]
LAW-5™ Case Signal Framework: How to write law practice case studies that are beyond impressive
Our sector is so flooded with “deal tombstones” and portfolio padding, that to stand out one may begin to consider the idea of cadence on case studies. But what makes a case study actually drive leads, trust, and reputation? At Lawfinity, we call this the LAW-5™ test. If your case study doesn’t deliver at least […]
Should You Write a Whitepaper? Only If You’re Willing to Do It Right
Why Whitepapers Seem Like a Good Idea, But Often Fail A well-written whitepaper can be a powerful trust-building tool especially in professional services like law, consulting, and strategic advisory. But in the rush to “look like a thought leader,” most whitepapers end up being expensive PDF versions of a firm’s website. They sound intellectual. But […]
SEO Isn’t Dead. But It’s No Longer the Smartest First Move for Lawyers
You may have noticed the headlines getting louder: “SEO is dead.” Or, you may have not noticed, and are now asking: “What SEO?” Search Engine Optimization (SEO) is the process of improving your website’s visibility on search engines like Google. The goal is to rank higher in Search Engine Results Pages (SERPs) when someone searches […]
Your Blog Won’t Save You: The SEO Collapse Lawyers Must See Coming
This piece was first published on Bar and Bench The Playbook is broken. For the last 10 years law firm visibility advice has sounded like a broken record: Publish regular blogs and whitepaper PDFs, send newsletters, churn out monthly or quarterly webinars and podcasts – all this full of explainers, case studies and judgment reviews, […]
The Most Powerful MOFU Strategy for Small Business Lawyers in India (Without Breaking BCI Rules)
What Are MOFU Strategies (and Why Do They Matter for Lawyers)? If you’ve already built a small online presence or run a legal blog, but leads still feel lukewarm, it’s probably because your Middle-of-Funnel (MOFU) systems are missing. MOFU strategies are how you nurture interested prospects, build trust, and get them ready to book you […]
The Most Effortless Marketing Strategy for Small Business Lawyers in India (That Actually Works)
Why Small Business Lawyers Need Smarter Marketing (Without Violating BCI Norms) If you’re a lawyer working with startups and MSMEs in India, you already know: You can’t advertise. You can’t cold-email or pitch your services. And you’re expected to magically “get clients” through word of mouth. But here’s the truth: referrals are drying up, and […]
