Should You Write a Whitepaper? Only If You’re Willing to Do It Right

Why Whitepapers Seem Like a Good Idea, But Often Fail A well-written whitepaper can be a powerful trust-building tool especially in professional services like law, consulting, and strategic advisory. But in the rush to “look like a thought leader,” most whitepapers end up being expensive PDF versions of a firm’s website. They sound intellectual. But […]

SEO Isn’t Dead. But It’s No Longer the Smartest First Move for Lawyers

You may have noticed the headlines getting louder: “SEO is dead.” Or, you may have not noticed, and are now asking: “What SEO?”  Search Engine Optimization (SEO) is the process of improving your website’s visibility on search engines like Google. The goal is to rank higher in Search Engine Results Pages (SERPs) when someone searches […]

Your Blog Won’t Save You: The SEO Collapse Lawyers Must See Coming

This piece was first published on Bar and Bench The Playbook is broken. For the last 10 years law firm visibility advice has sounded like a broken record: Publish regular blogs and whitepaper PDFs, send newsletters, churn out monthly or quarterly webinars and podcasts – all this full of explainers, case studies and judgment reviews, […]

Why Vakil Vetted is the Strongest TOFU Strategy for Small Business Lawyers in India

The Real Problem: Why Small Business Lawyers Struggle to Get Clients (Without Breaking BCI Rules) If you’re a lawyer specializing in small business legal services, you already face major challenges: Business owners don’t proactively seek legal help—until they’re already in trouble. Referrals are unreliable—you can’t predict or scale your practice with word-of-mouth alone. Cold outreach […]