You’ve found your niche. Now it’s time to be known for it.
You’re no longer experimenting.
You’ve started attracting the right kind of mandates: focused, high-context work in a specific area where your knowledge runs deeper than most. But your external visibility hasn’t caught up with the internal clarity you now have.
You’re still being introduced as “someone who’s good at X” when you’re already operating at category depth.
The Pattern We See
Across 40+ niche-specialist lawyers we’ve advised, these signals show up:
Quiet traction, no name recall
Your referrals are warm, but your niche isn’t phrase-linked to your name yet.
Underdone platform
Your website, deck, or profile still speaks in generalist terms.
No owned narrative
Others are speaking about the category you’re actually doing.
Lead quality plateau
You’re ready for better clients, but don’t know how to filter or attract them.
Who This Is For
Independent lawyers or boutique partners with a clear category focus, now ready to claim visibility.
Lawyers with prior domain experience (tech, media, policy, BFSI) now building law practices around it.
Counsel with strong early traction in areas like influencer contracts, clean energy, GCC structuring, or sports law.
Examples include
A SaaS contracts lawyer with repeat startup clients but no visibility as a “scale-stage legal architect.”
A policy-versed TMT counsel handling DPDP and telecom licensing issues for OTTs, quietly.
A climate and energy regulatory lawyer helping infra clients future-proof bids but buried under “enviro” tags.
How We Help
We specialise in helping specialists get seen without making them shout.
Niche Definition Layer
We refine what you do, for whom, and how it differs from others.
Category Claim Strategy
Position your expertise as part of an emerging legal wave and not a weird outlier skillset.
Platform + Pitch Design
Your deck, website, bio, and client comms redesigned to reflect your niche.
Lead Fit Signals
Create the filters and content that help the right clients self-select.
Most specialists work with us via a Positioning Sprint (2–3 weeks) followed by optional brand and BD support.
What You’ll Walk Away With
A distilled articulation of your niche framed in terms your market recognises.
Signature themes, pitch lines, and filters that strengthen recall.
A narrative that commands trust, not just attention.
The confidence to scale your niche with precision.
