Where Claims Are Run vs. Where Disputes Originate
Watch in 1 min video here The global market for international arbitration is split by a structural geographic divide: major law firms concentrate practice leadership where claims are litigated, while the underlying disputes originate in regional operating markets. While Washington and London hold the institutional depth to manage formal arbitrations (the “second half” of a […]
From Arbitral Award to Asset Recovery: Dwelling on Drafting Gaps in Cross-Border M&A
Watch in 1 min video here International arbitral awards under the New York Convention framework routinely achieve prompt legal recognition. However, the subsequent asset recovery process can face multi-year procedural delays. This divergence is rarely attributable to defects in arbitral procedure or domestic enforcement law. Rather, it reflects the structural dynamics of post-transaction capital deployment […]
The Argument That Stopped Working
Hear me talk about it here Pitch arguments and practice positioning that win client mandates in one market cycle often lose their effectiveness in the next, without partners realising when or why the shift occurred. This decay happens because commercial effectiveness relies on offering a departure from what clients regularly receive. However, client expectations are […]
Foreign Sanctions vs. Local Enforcement: What Nayara v. SAP Reveals About Cross-Border Contract Gaps
Watch in 1 min video here On 21 September 2026, the Delhi High Court ordered SAP India Private Limited to restore enterprise support services to Nayara Energy Limited, reverting the parties to their position prior to 24 July 2025, six days after the European Union added Nayara to its sanctions list. The governing instrument was […]
Doctrinal Rigor and Operational Context: Re-evaluating Legal Differentiation in a Changing Market
Here we talk about it here You delete most of what arrives. Last month you read one thing all the way through, and you probably forwarded it to someone. Think about why. It almost certainly wasn’t cleverly written. It was that the sender knew something specific. The author demonstrated immediate, structural insight into a problem […]
On Law Firm Websites Every Habit Had a Reason
Here me talk about it here A working manual for law firm website content programmes A law firm website does several jobs. It helps with recruitment, gives journalists something to check, and tells referring firms who to call. But for most firms doing corporate and institutional work, the job that brings in work is narrow. […]
Founding Order Series Part I: Referral Flow Is Not A Pipeline
Here me talk about it here This is the first in a series asking one question: if you were building a newly spun-out boutique law firm from scratch today, and wanted it to reach a genuinely reliable pipeline in the shortest honest amount of time – what would you actually do, and in what order? […]
For Law Firm CMOs, Getting the Matter Information Out of Partners Is Not the Job
Hear me talk about it here A view comes up often in conversations with managing partners at law firms with long histories: the whole difficulty in legal marketing is getting matter information out of busy partners. Conventional thinking here says that once matter information is in hand what follows is mechanical: feed it to AI, […]
The New Legal Marketer Is a Practitioner Who Never Went to Court
Hear me talk about it here Most legal work is treated as reactive. Legal advice is ordinarily seen as something a client comes looking for once they already know they have a problem. But the most effective law practice management leaders don’t wait for that moment. They work to reach the right company, or the […]
The List Does Not Regenerate: Running the Discipline of Outbound
Here me talk about it here Most law firm marketing runs on a large audience. A weak article is read by fewer people and the readership is unchanged next month. A directory entry that underperforms costs a cycle. The audience is big enough and anonymous enough that mistakes wash out, which is why testing is […]