Soundless-scream dreams: Lawyers should use their natural erudition to a necessary end

This piece was first published in Business Connect. The CEO-equivalent of a public sector (PSU) energy company made a distress call to me recently. “Can you refer me any ‘agencies’ to engage for environmental statutory compliances and issues related to [that PSU’s main] business on retainership basis?” The company is Indian and more than a […]

Soft PR isn’t the answer to all your client growth prayers, PR+BD is!

  In the realm of legal marketing in India, Months of paying for expensive visibility over the highest circulating business publications, sponsoring sophisticated GC dinners at the country’s most exclusive trade bodies, buying profile space for an arm and a leg in some legal publications, and hiring a social media manager to float all of […]