Law Firm Innovation Committees Need to Run this Math
Watch in 1 min video here Many legaltech pitches to a law firm focus on a feature matrix and compare their platform against a few competitors. But relevance doesn’t really reside in what looks like a semantic contract search here, an automated diligence there, and so on. The real decision in front of a law […]
The New Legal Marketer Is a Practitioner Who Never Went to Court
Hear me talk about it here Most legal work is treated as reactive. Legal advice is ordinarily seen as something a client comes looking for once they already know they have a problem. But the most effective law practice management leaders don’t wait for that moment. They work to reach the right company, or the […]
The Reservation Every Law Firm Innovation Committee Has to LegalTech Pitches
Watch in 1 minute video here When a legaltech vendor tells an innovation committee that their AI does in 30 seconds what a first-year associate takes 20 hours to complete, the pitch is usually delivered as good news. The room’s actual response consists of polite nods, a long pilot phase and a deal that eventually […]