Work That Has a Date on It
Watch in 1 minute video here When Larsen & Toubro booked roughly INR 50,000 crore in West Asian hydrocarbon packages and VA Tech Wabag entered Kuwait’s desalination market, law firm marketing desks predictably issued a wave of analysis. It is entirely understandable why firms publish at the moment of award – the news is public, […]
The Person With the Problem Is Not Always the Person Who Decides
Watch in 1 minute video here When an overseas employer calls a $50 million performance guarantee on short notice, the buyer of legal services changes in a single afternoon. Business development in most law firms is built around the person who has the problem. That is a reasonable place to start, because it is usually […]