Soundless-scream dreams: Lawyers should use their natural erudition to a necessary end
This piece was first published in Business Connect. The CEO-equivalent of a public sector (PSU) energy company made a distress call to me recently. “Can you refer me any ‘agencies’ to engage for environmental statutory compliances and issues related to [that PSU’s main] business on retainership basis?” The company is Indian and more than a […]
Never ranked in Chambers? Here’s what to do – Part II
Introduction This piece was first published in Bar & Bench. In the second entry of this three-part article, Lawfinity highlights the new entrants in the Chambers and Partners rankings and how they made it. The gold standard in law practice guides has news! A grand total of ‘three’ new entrants have made it in its […]
Never ranked in Chambers? Here’s what to do – Part I
Introduction This piece was first published in Bar & Bench. In the first entry of this three-part article, Lawfinity discusses what should be the long-term strategy of law firms leading up to Chambers and Partners rankings. The gold standard in law practice guides has news! A grand total of ‘three’ new entrants have made it […]
Soft PR isn’t the answer to all your client growth prayers, PR+BD is!
In the realm of legal marketing in India, Months of paying for expensive visibility over the highest circulating business publications, sponsoring sophisticated GC dinners at the country’s most exclusive trade bodies, buying profile space for an arm and a leg in some legal publications, and hiring a social media manager to float all of […]
Revolutionize Legal Marketing: Video Strategies for Lawyers in India | Lawfinity’s Innovative Approach Unveiled – Part II
In Part I yesterday, we discussed how you haven’t really given yourself a chance if you think your practice can’t evoke client action through your legal marketing emails. You just haven’t used the power of videos, yet. Law practice marketing in India has evolved beyond traditional methods, if you thought nobody reads newsletters because you […]
You can’t do these 4 things with your law practice marketing videos!
In a sea of webinars and podcasts how does a law practice use its video appearances to break through clutter in the marketing world? “Quality over quantity” is best a catchphrase in a brainstorming session. How does a law practice turn content often accused of ‘dryness’ into honey flanked by social media bees? Churning out […]
