Why the Best Legal AI Tool Is the One Your Lawyers Forget They’re Using
Watch in 1 min video here Most legal AI pitches a law firm sits through this year will lead with a number. For example: A platform scored 92% on M&A contract extraction; or, It beat human lawyers on the bar exam; or, It outperformed a competing model on some legal evaluation benchmark. These numbers are […]
For Law Firm CMOs, Getting the Matter Information Out of Partners Is Not the Job
Hear me talk about it here A view comes up often in conversations with managing partners at law firms with long histories: the whole difficulty in legal marketing is getting matter information out of busy partners. Conventional thinking here says that once matter information is in hand what follows is mechanical: feed it to AI, […]